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SAPPHITAL PREMIUM SERIES

Why Some Brands Fail and Others Succeed

  • Author: Emmanuel Obeta
  • Level: Intermediate
  • Modules: 11
Write your awesome label here.
Success in business is neither magical nor  an accident. Proven strategies exist that if followed and replicated across areas, can lead to success.
  • Certification: Yes
  • No. of videos: 36
  • Video Time: 3 Hours
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SAPPHITAL PREMIUM SERIES

Why Some Brands Fail and Others Succeed

  • Author: Emmanuel Obeta
  • Level: Intermediate
  • Modules: 11
Write your awesome label here.
Success in business is neither magical nor  an accident. Proven strategies exist that if followed and replicated across areas, can lead to success.
  • Certification: Yes
  • No. of videos: 36
  • Video Time: 3 Hours
Drag to resize
SAPPHITAL PREMIUM SERIES

Why Some Brands Fail and Others Succeed

Success in business is neither magical nor an accident. Proven strategies exist that if followed and replicated across areas, can lead to success.
Write your awesome label here.
  • Author: Emmanuel Obeta
  • Level: Intermediate
  • Video Time: 3 Hours
  • Certification: Yes

MORE ABOUT THIS COURSE

According to Seth Godin, "Every interaction in any form is branding." It takes a consistent level of communication and engagement to be recognized as the only solution to your customer's needs. In this course, I will expose you to critical information that can help you build and develop a successful brand that relates with customers.

The key factors that differentiate brands will be looked at in-depth in this course. You will gain new insights on how to apply better and more proven principles of brand management to facilitate growth, profitability and competitive advantage.
Also in this course, some noticeable reasons why brands fail have been identified and discussed to expose you to secrets that will help you build a brand that lasts through every time and season.

key lessons from the coursE
In Africa, every business has a chance to succeed and thrive and make huge profits. The difference most times is in the positioning, value creation and value extraction. 
This course will teach you:
  1. The secrets to building a profitable brand.
  2. The step by step approach to managing your brand communication strategies.
  3. How to build brand authenticity and brand presence.
  4. The approach that guarantees your brand delivers consistent value to its clients.
  5. And many more great lessons from the Master. 
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From The Brand Master 

Emmanuel Obeta is an accomplished executive with over 30 years extensive experience leading corporate marketing, communications, brand management, leadership and strategic operations for multimillion-dollar companies like Coca Cola, Pepsi Cola, Guinness – Diageo, Globacom, FirstBank, UBA and Federal Inland Revenue Service. 

From The Brand Master 

Emmanuel Obeta is an accomplished executive with over 30 years extensive experience leading corporate marketing, communications, brand management, leadership and strategic operations for multimillion-dollar companies like Coca Cola, Pepsi Cola, Guinness – Diageo, Globacom, FirstBank, UBA and Federal Inland Revenue Service. 
Write your awesome label here.

Who is this Course for? 

When it comes to brand management and profit generation, almost everyone is involved. This course is best suited for:
  • CEOs, CMOs, CFOs, and Senior Executives of private and international companies.
  • Assistant Directors, Deputy Directors and Directors of Government Agencies.
  • Business Owners of Small and Medium Enterprises across Africa.
  • Heads of marketing, sales, eCommerce, branding and communications departments.
  • Branch Managers and Regional Managers of Banks, Insurance Companies and other financial institutions.
  • Team Leaders across your organization. 

Course contents

Certification included

Powerful case studies and test questions are part of this course. Complete all activities and you will get a Certificate with the backing of Sapphital and its partners. 
Write your awesome label here.

Certification included

Powerful case studies and test questions are part of this course. Complete all activities and you will get a Certificate with the backing of Sapphital and its partners. 
Write your awesome label here.
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Certification included

Powerful case studies and test questions are part of this course. Complete all activities and you will get a Certificate with the backing of Sapphital and its partners. 
Meet YOUR instructor

Emmanuel Obeta

Mr. Emmanuel Obeta is an accomplished and results-oriented executive with experience leading corporate marketing and communication operations for various companies like Coca Cola, Guinness, Globacom, First Bank, UBA etc. He has gained success in creating progressive media plans, conducting high profile events and fostering professional relations to meet organisational objectives. He is an astute negotiator and communicator with strong personal integrity, who has reputation for making things happen. He has over thirty years post-graduate and directorate level experiences culminating in his retirement as the Director of Communication and Liaison at the Federal Inland Revenue Service (FIRS).
Emmanuel Obeta