Why Some Brands Fail and Others Succeed

  • Author: Emmanuel Obeta
  • Level: Intermediate
  • Modules: 11
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Course overview
According to Seth Godin, "Every interaction in any form is branding." It takes a consistent level of communication and engagement to be recognized as the only solution to your customer's needs. In this course, I will expose you to critical information that can help you build and develop a successful brand that relates with customers.
  • No. of videos: 36 
  • Certificate: Yes
  • Video Time: 3 hours
Success is neither magical nor an accident. Proven strategies exist that if followed and replicated across areas can lead to success. These key factors that differentiate brands will be looked at in-depth in this course. You will gain new insights on how to apply better and more proven principles of brand management to facilitate growth, profitability and competitive advantage.

In this course, we will stick basically to the Brand perspective. Some noticeable reasons why brands fail have been identified and discussed to expose you to the secrets to building a brand that lasts through every season and time.

Happy Learning!

Course contents

Meet the instructor

Emmanuel Obeta

Mr. Emmanuel Obeta is an accomplished and results-oriented executive with experience leading corporate marketing and communication operations for various companies like Coca Cola, Guinness, Globacom, First Bank, UBA etc. He has gained success in creating progressive media plans, conducting high profile events and fostering professional relations to meet organisational objectives. He is an astute negotiator and communicator with strong personal integrity and a reputation for making things happen. He has over thirty years post graduate and directorate level experiences culminating in his retirement as the Director of Communication and Liaison at the Federal Inland Revenue Service (FIRS).
Patrick Jones - Course author