Storytelling for Business- Building a Great Brand
Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world. This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands.
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What's Included
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6 Modules
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Certification
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7 Videos
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9 Questions
About this course
Breaks down the barrier between your products and your customers, win hearts by telling your story through your brand. This course explains how humans connect more with stories we hear.
Insight
By the end of this course, you will be satisfied to have gained knowledge on how you can efficiently promote your brand through running effective campaigns, how to use social media to tell your brand story, and how to make your potential client care by design and not by chance.

Course contents
Meet the instructor
Sapphital Original
This is a Sapphital Original course. This course has been carefully developed and delivered engagingly to foster learning through a collaborative effort of a team of researchers, content developers, animators, videographers, graphic designers, voice-over artists. The coming together of 100% Head, 100% Hands, 100% Heart to ensure top-quality learning.
Patrick Jones - Course author