Storytelling for Business- Building a Great Brand 

Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world. This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands. 
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Storytelling for Business - Building a Great Brand

  • Author: Sapphital Original
  • Level: Intermediate
  • Modules: 6
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Course overview
Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world. This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands. 
  • Videos: 7
  • Certificate: Yes

What's Included

  • 6 Modules
  • Certification
  • 7 Videos
  • 9 Questions

About this course

Breaks down the barrier between your products and your customers, win hearts by telling your story through your brand. This course explains how humans connect more with stories we hear.

Insight

By the end of this course, you will be satisfied to have gained knowledge on how you can efficiently promote your brand through running effective campaigns, how to use social media to tell your brand story, and how to make your potential client care by design and not by chance.
more about this course

By the end of this course, you will be satisfied to have gained knowledge on how you can efficiently promote your brand through running effective campaigns, how to use social media to tell your brand story, and how to make your potential client care by design and not by chance.

Breaks down the barrier between your products and your customers, win hearts by telling your story through your brand. This course explains how humans connect more with stories we hear.

It's scientifically proven that a story has a greater impact on your audience. Facts show importance on data, but stories have a deeper connection than those facts.

It is necessary to understand how you can use storytelling to capture the hearts of your clients. You will learn how to speak about events related to your organization, how they have impacted you, and what you have learned from the events.
key lessons from this course
At the end of this course, you will have gained the following: 
  • How to create an Effective campaign
  • How to craft your story
  • Branding in story telling
Happy Learning.

Course contents

Meet the instructor

Sapphital Original 

This is a Sapphital Original course. This course has been carefully developed and delivered engagingly to foster learning through a collaborative effort of a team of researchers, content developers, animators, videographers, graphic designers, voice-over artists. The coming together of 100% Head, 100% Hands, 100% Heart to ensure top-quality learning.
Patrick Jones - Course author